Pay Per Click Management
Benson Media is one of the leading authorities in pay per click management in Ohio. We use this clever strategy to complement SEO campaigns, or help businesses generate substantial leads when their organic ranking in search engines is not yet that high.
What Is Pay Per Click Advertising?
In a nutshell, PPC is the process of buying advertising space on search engines to create links to websites. In this marketing strategy, you only have to pay for every time a visitor clicks on your ad and successfully goes to your site.
There are many paid search platforms available, but the most popular is Google AdWords and Bing Ads. Apart from search engines, several advertising options are also available on the major social networking sites.
How Effective Is PPC?
PPC is beneficial to your marketing campaign in many ways. First, the fact that you only have to pay dollars whenever you gain traffic prevents you from spending money in vain. Second, it lets you have an instant link to your website on top of Google. Most importantly, it helps improve your organic rankings because of the number of potential visitors you can attract, thus cutting the waiting time to drive sales.
What is Retargeting?
Retargeting is the method of displaying ads to users who had visited your site through paid search, but didn’t convert. It’s the best way to keep your advertising message active to people who’ve shown interest in your business before and might possibly convert later on.
Why is it Important to Hire a Professional to Manage PPC Campaigns?
The philosophy behind PPC may be straightforward, but managing a campaign takes an in-depth knowledge and vast paid search experience. This strategy involves bidding on ad placements, which requires sound decision-making.
The PPC specialists at Benson Media will help you from the ground up. We put your best interests above everything else and provide reports to keep you updated with the progress of your campaign.
Leave the pay per click management to us and watch your traffic grow exponentially. Contact us today to get started!